Monday, 27 February 2012




Throughout the 5 week placement, i worked very closely with one of the designers on a project H&M had asked her to do. They had sent over some images of floral prints from designers on the catwalk and asked for some prints that were of similar style to these that they can use in there new season's clothes. Karolina, the designer i worked with within the studio, then talked me through how we were gong to create the designs.



My design, using bird wings

She had some very old books of drawings of flowers that were published before 1942 and wanted to have these photocopied to use the images. At first, i was confused as i thought there would eb a copyright law on this but she assured me that any books published before 1942 were not under copyright, something i never knew and found quite interesting. So, the drawings of flowers and leaves were scanned in to Photoshop, cleaned up and used to create compositions.




Another of my designs using bird feathers

The most difficult part of this task was making sure we didn't both use the same image in different compositions because the same image can't appear in 2 different prints, even if it was a small leaf that you can barely see, because if they were both bought my different companies or designers and they have the same image within them then that is, in a sense, infringement of copyright because they should own that image.

Another design of mine, using a section of a bird wing.

Photoshop work was something i worked mainly on throughout my time in the studio. I, previously, had some experience with Photoshop and so was fairly confident i could do well in this area, but the designers were so helpful in anything i was unsure about and even didn't mind going over something i was already knowledgable in, but not necessarily confident in. This helped me become much more confident in Photoshop and i seemed to learn more and more about the tools and features every day i was working on it. I am confident this will be extremely useful in future, when employees need someone more confident in Photoshop, which i am very grateful of the studio to have taught me. 




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